What is Fashion Psychology?

 

According to the general definition in the literature, fashion psychology is a branch of applied psychology that uses psychological theories and principles to understand and explain the relationship between fashion and human behavior. It explores how our clothing choices influence the way we perceive and judge one another. Consumer behavior is also among the topics studied in fashion psychology. In an era where the global climate crisis is escalating, the psychological impact of fashion’s environmental damage must also be considered as a subject of fashion psychology.

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Fashion psychology is still in its infancy. While some fashion psychologists focus on the effects of clothing on individuals, much of the field involves market research on purchasing motivations and consumer behavior. Despite the daily impact of clothing on people, very little empirical research has been conducted on the topic. One possible reason for this is that fashion is often taken lightly and perceived as an insignificant or superficial concept. However, fashion is far from trivial. After all, the clothes we wear have the power to influence both our own behaviors and emotions, as well as the feelings and behaviors of those around us.